www.kickscount.org.uk 

Count the Kicks is a UK registered charity that aims to empower mums to be with knowledge and confidence throughout their pregnancy.  A baby’s movement indicate its wellbeing and by understanding their baby, mums can be empowered to trust their instincts and ensure the healthy delivery of their baby.   The charity produces leaflets with important information about baby’s movements, antenatal note stickers and kick counting wristbands to help mums keep track of baby’s movements and encourages them to contact their midwife or antenatal ward if they notice any change in their baby’s regular pattern of movement.   A similar campaign in Norway saw the rates of stillbirth drop by 33% and in the UK a similar awareness campaign in the 1980′s around cot death saw rates of sudden infant deaths fall by a massive 70%.